Imagine that you're running a marketing campaign, but the results aren't as obvious as they could be yet–the leads get generated slowly, or maybe everything just works smoothly, though you've just resolved a looming crisis. Related: Leveraging Technology for a Better Consumer Experience The feature allows tracking only your brand activities, critical social media influencers, brand ambassadors or competitors online. It restricts the search to whitelisted web pages or social media profiles, focusing your attention on them. For this, social media listening tools provide a Whitelist monitoring mode.
Sometimes you need to monitor only certain profiles or websites instead of gathering data from the entire web.
Professional social media listening tools can compare several brands and view the results in visual diagrams and graphs. You can measure it by comparing various metrics such as sentiment, mentions, hashtags, organic keywords, reach, and others. Share of voice is a compound measure that shows how much of your brand's market share is compared to your competitors. Sentiment analysis can help you improve your brand positioning, quickly address negative mentions, heighten your followers' interest and increase engagement in conversations, and analyze what you and your competitors are doing right and wrong in your and their marketing campaigns. They analyze customer attitudes to your brand, product and marketing campaigns and wrap this diverse feedback into simple and visual statistics.
For this, social listening tools provide their users with sentiment analysis features.
#Most revolutionary social listening tools how to
By comparing your data with your rivals', you can gain insights into how to position your brand on the market, make your offering stand out, or enhance your marketing campaigns to attract even more followers.īrands need to know what their customers and followers think about their products.
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